The mobile app of the farm on the wheelFarm On Wheels is a social enterprise that works with smallholder rural farmers in hard-to-reach communities in Nigeria. We started operations in 2017 by meeting with smallholder farmers and community heads, involving them in the process of developing our model through surveys and town hall meetings. This enabled us to come up with a business model that provides the necessary agricultural resources a smallholder rural farmer needs to become gainfully employed and financially empowered within their communities. In 2017, we trained a few farmers in their communities and by 2018, we had a huge turnout of farmers for training in these communities. This gave us access to genuine farmers in these communities who have so far benefited from our training programs, extension services, and market linkage.
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